Loft Candy {Long Island City, New York}
George William Loft (February 6, 1865 - November 6, 1943) was a U.S. Representative from New York, USA.
Born in New York City, Loft attended the public schools. He engaged in the manufacture of candy from early boyhood. He served as
director in several corporations.
Loft was elected as a Democrat to the Sixty-third Congress to fill the vacancy caused by the death of Timothy D. Sullivan. He was
reelected in 1914 to the Sixty-fourth Congress and served from November 4, 1913, to March 3, 1917. He was not a candidate for
renomination in 1916. He resumed the candy manufacturing business until 1929, when he founded the South Shore Trust Co. in
Rockville Centre, New York, and served as president until his death. He died in Baldwin, New York, November 6, 1943. He was
interred in St. Raymond's Cemetery, Bronx, New York City
In 1931, the U.S. District Court for Eastern District Virginia declares the National Pepsi-Cola Company bankrupt, the second
bankruptcy in Pepsi-Cola history. The Loft Candy Company acquired the National Pepsi-Cola Company. Charles G. Guth, president of
Loft, assumed leadership of Pepsi and commands the reformulation of Pepsi-Cola syrup formula. In 1941, Pepsi-Cola was merged
into Loft, Inc. and then the name of the company was change to Pepsi-Cola Company. The Loft Candy company was subsequestly
acquired by Briarcliff Candy Corporation.
"This envelope contains one penny. It represents our Profit on a Pound of LOFT Candy. We are returning it to you in
commemoration of NATIONAL CANDY DAY which we are now celebrating." The 1916 Philadelphia Mint 1c is mint C8921
1931, the "Cola Wars" had already begun, and Charles G. Guth, an executive from the Loft Candy Company, had become a victim
when the Coca-Cola Company refused to give him a jobber's discount on syrup served at over 138 candy stores in the greater New
York area. Guth's response to this snub was to purchase the sole rights to the trademark and the assets of the defunct Pepsi-Cola
Company for $10,500.
On August 10, 1931, Charles Guth formed the Pepsi-Cola Company in the state of Delaware. The syrup concentrate facility was
moved to the Loft Candy company laboratories in Long Island City, New York, and the final mixing and shipping of the product was
handled by Guth's own company, the Grace Company of Baltimore, Maryland.
Pepsi Cola
The glass 4 7/8" tall 3 1/2"
wide top and bottom is 2
1/2" wide. It has two rows
of a diamond pattern and
the words Pepsi Cola are
raised and textured. C128
$17.50